REDKEN

Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.

Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle.

Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:

• Protein technology (since hair is composed primarily of protein)

• An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

• Products recommended exclusively by licensed cosmetologists in professional salons

By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional hair care products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.

Redken Product Highlights!

Indulge dry, brittle hair in complete softness. ALL SOFT contains avocado oil, proteins and amino acids to smooth, condition and seal in moisture. Hair has ultra-rich softness, manageability and shine.

Bring out the best in curls. FRESH CURLS is specially formulated for people who love their curls and want to show them off with perfection. It contains coconut oil to soften and smooth, calcium to help stabilize and refine curl shape and honey to help moisturize. The entire line works together to de-frizz, define and moisturize for better-than-ever curls.

• OPI Nail Lacquer

• OPI Lip Colour

• OPI Lip Liner

• Chip Preventer

• Avoplex Moisture Replenishing Lotion

• Avoplex Nail & Cuticle Replenishing Oil

• Avoplex Exfoliating Cuticle Treatment

• Avoplex Replenishing Lip Treatment

• OPI Nail Envy - 4 formulas for your special needs

• OPI Nail Treatments & Finishing Products

• Avojuice Skin Quenchers

OPI offers more than 100 colors for nails! With OPI's 90 Classic Nail Lacquers plus their very latest collection, you are sure to find several to fit your style.

OPI's Avoplex Moisture Replenishing System derives its moisture-giving magic from the avocado. OPI's own Advanced Avocado Lipid Complex gives every element of the Avoplex System the power to moisturize, replenish and restore.

Whatever your nail needs, OPI has the solution with its Nail Treatments and Finishing Products. Need a strong foundation? Need to get out the door in a hurry? Want an All-in-one wonder product? The solutions are here!

World of Wellness and Beauty

• Phase I Cleanse - Bioelements believes in mild, pH balanced skin cleansing for all biotypes

• Phase II Protect - The sun's ultraviolet rays can damage & age your skin through day in, day out exposure

• Phase III Restore - to keep skin in shape you must safeguard & supplement its water-to-oil balance

• The Specifics - a team of high potency serums designed to solve problems and improve the appearance of your skin

• High Performance - Sometimes called "cosmeceuticals", they are state-of-the-art specialty products that deliver maximum results.

Our gentle cleansers leave your skin soft, smooth and immaculate. All products are water-rinsable and most can be freshly custom blended by your Boielements specialist.

Bioelements believes that you should apply sunscreen protection daily to all exposed body parts.

Used regularly, Bioelements moisturizers lubricate, hydrate and regulate oil while our masks act as a potent balancing treatment. All moisturizers and masks can be custom blended.

Our High Performance products are scientifically advanced and formulated with technologically smart ingredients to refine, repair and rejuvenate your skin. Bioelements believes in a total body care system that becomes part of your everyday life. Regular exercise, healthy eating and our powerhouse body products are the perfect way to smooth, repair and keep healthy looking skin.